People who want to be better racing drivers come to me because I offer a unique perspective on the sport. It’s not just about you - it’s also about the car. Once you understand how and why we apply the driving techniques, it is then about monitored, progressive and quality practice.
Michael works on both the marketing and training side of his clients’ businesses which means he helps with a wide range of assignments. Previous engagements include coaching markets in China on Jaguar’s new awd platform to designing road routes for prototype vehicles at Bentley HQ.
Michael's experience goes much further than competitive racing. The integration of technical and technique was first utilised while he raced at GT3 level when he worked closely with Prodrive to help identify base settings of their traction control system on the DBRS9.